Local & Small Business SEO Site Optimization:
Targeted Keyword Optimization: We identify the keywords your potential customers are using to search for businesses like yours. By strategically integrating these keywords into your website's content and meta descriptions, we enhance your chances of ranking higher in search engine results pages (SERPs). This doesn't just benefit your online presence with Google, but also improves your local SEO opportunities as well for clients in your area to see you!
Mobile-Friendly Design: With the majority of internet users accessing websites via mobile devices, we ensure your site is optimized for mobile responsiveness. A seamless experience across devices not only pleases visitors but also boosts your site's ranking in search engines.
Technical SEO Enhancements: Behind the scenes, we optimize your site's technical aspects, including site speed, Crawlability, and site architecture. These improvements not only enhance user experience but also earn favor from search engine algorithms, increasing your site's visibility.
KEYWORD RESEARCH: Identify high-demand search phrases likely to generate sales/actions.
TECHNICAL SEO EVALUATION: Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap, and other technical factors that impact the performance of the SEO campaign.
TECHNICAL SITE DESIGN EVALUATION: Observation of the overall SEO design health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design related factors that impact the performance of the SEO campaign.
WEBSITE CONTENT & LAYOUT RECOMMENDATIONS: Provided on an as-needed basis, the recommendation of new web pages including SEO landing pages or pages that can help with the performance of the website (improved conversion rates). Assistance will be offered if recommendations are made.
BUSINESS DIRECTORY
SUBMISSIONS
Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Network expands to 200+ resource sites.
WEBSITE ARCHIVE
ONGOING SEO SERVICES: Ongoing SEO tasks to ensure long–term campaign growth. A "whatever it takes" strategy to work on the specific elements of SEO that will produce the best results. On a month-to-month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (data highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
XML SITEMAPS: Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.
GOOGLE ANALYTICS ACCOUNT CREATION: The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.